Reports on “Eat Your Words!” – a developmental health promotion project for 9 to 11‐year‐olds, which aims to encourage children to become discerning food consumers. Funded by the Consumers′ Association Jubilee Award, the project is a joint initiative between the National Forum for Coronary Heart Disease Prevention, Bloomsbury and Islington Health Promotion Department, the British Dietetic Association and Camden Local Education Authority. It aims to counter the pressure of promotion and advertising from the food industry when the hidden messages contradict national guidelines for a healthy diet. Primary schools within the London Borough of Camden will trial and evaluate the resources during 1992, after which the materials will be reviewed and revised for nationwide distribution.
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