TY  - JOUR
AB  - The fast food industry has become a focus of media criticism for
its apparent lack of interest in environmental and nutritional issues.
Demonstrates the scale of the industry′s response and provides an
objective assessment of current initiatives which have been specifically
designed to improve the image of fast food companies. The greatest
momentum for change has inevitably been associated with the major
American fast food chains which are introducing more
environmentally‐friendly packaging, accessory‐recycling and lower fat
products. In the process they are gaining a competitive advantage over
smaller domestic fast food companies and this fact alone will ensure the
introduction of more initiatives in the future. Care for the environment
and for consumer health have consequently become high‐profile marketing
concerns.
VL  - 92
IS  - 2
SN  - 0034-6659
DO  - 10.1108/EUM0000000000949
UR  - https://doi.org/10.1108/EUM0000000000949
AU  - Price Stuart
AU  - Lawson John
PY  - 1992
Y1  - 1992/01/01
TI  - Nutritional and Environmental Issues in Fast Food
T2  - Nutrition & Food Science
PB  - MCB UP Ltd
SP  - 4
EP  - 10
Y2  - 2024/05/11
ER  -