Charts the success of an experiment by B&Q, the large DIY chainstore, in opening a store, staffed entirely by older workers. The subsequent success of this proactive response to the changing demographic structure has proved to managers and public alike, that older workers are a valuable part of the UK labour market.
Hogarth, T. and Barth, M.C. (1991), "Costs and Benefits of Hiring Older Workers: A Case Study of B&Q", International Journal of Manpower, Vol. 12 No. 8, pp. 5-17. https://doi.org/10.1108/EUM0000000000896
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