To read this content please select one of the options below:

MARKETING LIBRARY AND INFORMATION SERVICES

Library Management

ISSN: 0143-5124

Article publication date: 1 June 1990

493

Abstract

Emphasises the importance of libraries adopting a marketing approach and examines some of the lessons which they can learn from profit‐making organisations. Describes a marketing strategy and some techniques including Friends of the Library, publications, programmes of events, the media and effective presentation of stock. Hampshire County Library′s “Hantsline” provides an excellent example of an overall approach to marketing.

Keywords

Citation

Seddon, S. (1990), "MARKETING LIBRARY AND INFORMATION SERVICES", Library Management, Vol. 11 No. 6, pp. 35-39. https://doi.org/10.1108/EUM0000000000832

Publisher

:

MCB UP Ltd

Copyright © 1990, MCB UP Limited

Related articles