MARKETING LIBRARY AND INFORMATION SERVICES
Abstract
Emphasises the importance of libraries adopting a marketing approach and examines some of the lessons which they can learn from profit‐making organisations. Describes a marketing strategy and some techniques including Friends of the Library, publications, programmes of events, the media and effective presentation of stock. Hampshire County Library′s “Hantsline” provides an excellent example of an overall approach to marketing.
Keywords
Citation
Seddon, S. (1990), "MARKETING LIBRARY AND INFORMATION SERVICES", Library Management, Vol. 11 No. 6, pp. 35-39. https://doi.org/10.1108/EUM0000000000832
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited