TY  - JOUR
AB  - In this article the author analyses the HRM
strategies and practices of a major life insurance
company, designed to promote a marketing‐led,
change‐oriented culture in an industry traditionally
characterised and paternalism by low levels of
change.
VL  - 19
IS  - 5
SN  - 0048-3486
DO  - 10.1108/EUM0000000000778
UR  - https://doi.org/10.1108/EUM0000000000778
AU  - Hope Veronica
PY  - 1990
Y1  - 1990/01/01
TI  - “Our Most Valuable Asset is People”: Practising a Popular Philosophy in a Life Assurance Company
T2  - Personnel Review
PB  - MCB UP Ltd
SP  - 14
EP  - 23
Y2  - 2024/04/25
ER  -