In this article the author analyses the HRM strategies and practices of a major life insurance company, designed to promote a marketing‐led, change‐oriented culture in an industry traditionally characterised and paternalism by low levels of change.
Hope, V. (1990), "“Our Most Valuable Asset is People”: Practising a Popular Philosophy in a Life Assurance Company", Personnel Review, Vol. 19 No. 5, pp. 14-23. https://doi.org/10.1108/EUM0000000000778Download as .RIS
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