To read the full version of this content please select one of the options below:

WORKING WITH MEN: BIG BOYS DO CRY

Management Development Review

ISSN: 0962-2519

Article publication date: 1 April 1992

Abstract

Men are still cast as the macho breadwinners and women in a caring, supportive role. This gender conditioning has become part of the company culture and tends to perpetuate the stereotype. Seeks to re‐form this conditioning and reinject the “softer” side of men, just as in a different way female gender conditioning must also be re‐formed. Concludes that equality of opportunity may be thus achieved, with equal benefits for both men and women.

Keywords

Citation

Smith, N. (1992), "WORKING WITH MEN: BIG BOYS DO CRY", Management Development Review, Vol. 5 No. 2. https://doi.org/10.1108/EUM0000000000676

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited