To read this content please select one of the options below:

Internationalization of Retailing: Developing New Perspectives

Maureen B. Whitehead

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 August 1992

Downloads

1538

Abstract

Reviews selected literature on international retail activity and suggests new directions for research.

Keywords

Citation

Whitehead, M.B. (1992), "Internationalization of Retailing: Developing New Perspectives", European Journal of Marketing, Vol. 26 No. 8/9, pp. 74-79. https://doi.org/10.1108/EUM0000000000646

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited

Related articles