TY  - JOUR
AB  - Reports on a study designed to explore the effects of managers′
perceptions on the firm′s performance in technology licensing activity.
Identifies potential costs and benefits of technology licensing from the
literature and discriminates between “high” and
“low” performing licensee firms. The key finding is that the
perceptual profile of these two groups of firms are significantly
different. Perceived costs and benefits of licensing provide meaningful
profiles that should indicate some of the actions that licensees could
take to improve their firms′ performance in the use of licensed
technology. Discusses the implications for technology marketing.
VL  - 26
IS  - 3
SN  - 0309-0566
DO  - 10.1108/EUM0000000000640
UR  - https://doi.org/10.1108/EUM0000000000640
AU  - Atuahene‐Gima Kwaku
AU  - Patterson Paul G.
PY  - 1992
Y1  - 1992/01/01
TI  - The Impact of Managerial Attitudes on Technology Licensing
Performance
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 52
EP  - 63
Y2  - 2024/04/19
ER  -