TY  - JOUR
AB  - Examines the characteristics of small and medium‐sized initiating
and continuing exporting firms from Saskatchewan, Canada. As the US is
the major trading partner of Canada and most of the initial export
activities of Canadian firms are destined for the US markets, the Free
Trade Agreement (FTA) between Canada and the US has far‐reaching
implications on the behaviour and performance of small and medium‐sized
exporters from both sides of the border. Offers policy guidelines to
those small and medium‐sized Asia‐Pacific firms which are considering
establishing trading links with North American firms.
VL  - 26
IS  - 3
SN  - 0309-0566
DO  - 10.1108/EUM0000000000638
UR  - https://doi.org/10.1108/EUM0000000000638
AU  - Tansu Barker A.
AU  - Kaynak Erdener
PY  - 1992
Y1  - 1992/01/01
TI  - An Empirical Investigation of the Differences between
Initiating and Continuing Exporters
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 27
EP  - 36
Y2  - 2024/04/20
ER  -