Examines the characteristics of small and medium‐sized initiating and continuing exporting firms from Saskatchewan, Canada. As the US is the major trading partner of Canada and most of the initial export activities of Canadian firms are destined for the US markets, the Free Trade Agreement (FTA) between Canada and the US has far‐reaching implications on the behaviour and performance of small and medium‐sized exporters from both sides of the border. Offers policy guidelines to those small and medium‐sized Asia‐Pacific firms which are considering establishing trading links with North American firms.
Tansu Barker, A. and Kaynak, E. (1992), "An Empirical Investigation of the Differences between Initiating and Continuing Exporters", European Journal of Marketing, Vol. 26 No. 3, pp. 27-36. https://doi.org/10.1108/EUM0000000000638
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