TY  - JOUR
AB  - Business marketers need strategic frameworks to assess the value of
a portfolio of buyer‐seller relationships and to decide how they should
be managed. By drawing on insights from the political economy, resource
dependence, relational contracting and transaction cost perspectives,
previous work on portfolios of trading relationships is extended and
updated and avenues for future research are suggested.
VL  - 25
IS  - 9
SN  - 0309-0566
DO  - 10.1108/EUM0000000000622
UR  - https://doi.org/10.1108/EUM0000000000622
AU  - Krapfel Robert E.
AU  - Salmond Deborah
AU  - Spekman Robert
PY  - 1991
Y1  - 1991/01/01
TI  - A Strategic Approach to Managing Buyer‐Seller Relationships
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 22
EP  - 37
Y2  - 2024/04/19
ER  -