TY  - JOUR
AB  - The changes that are occurring in the international market for
alcoholic drinks are addressed and implications on how these changes
will affect the marketing of wine in the future are made. The article
identifies that the wine industry is not one but two industries which
will deploy quite different tactics to meet future threats and
opportunities. It is also argued that wine marketing issues in the
future will be at the forefront of wine company research and decision
making.
VL  - 24
IS  - 4
SN  - 0309-0566
DO  - 10.1108/EUM0000000000606
UR  - https://doi.org/10.1108/EUM0000000000606
AU  - Spawton Tony
PY  - 1990
Y1  - 1990/01/01
TI  - Development in the Global Alcoholic Drinks Industry and its
Implications for the Future Marketing of Wine
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 47
EP  - 54
Y2  - 2024/05/07
ER  -