TY - JOUR AB - This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004649. When citing the article, please cite: Robert L. Gluckman, (1986) “A Consumer Approach to Branded Wines”, European Journal of Marketing, Vol. 20 Iss: 6, pp. 21 - 35. VL - 24 IS - 4 SN - 0309-0566 DO - 10.1108/EUM0000000000605 UR - https://doi.org/10.1108/EUM0000000000605 PY - 1990 Y1 - 1990/01/01 TI - Erratum T2 - European Journal of Marketing PB - MCB UP Ltd SP - 27 EP - 46 Y2 - 2024/09/20 ER -