TY  - JOUR
AB  - As the market for branded wine and spirit products in the Western
World reaches maturity, new markets are sought. Opportunities for growth
in the Third World are discussed and the main problems for establishing
new business in this area are identified as managerial, political,
products, partners and finance. The conclusion is drawn that a market
for wines and spirits does exist in the Third World although a greater
degree of risk is attached to investment there than would be the case in
a Western economy.
VL  - 24
IS  - 4
SN  - 0309-0566
DO  - 10.1108/EUM0000000000602
UR  - https://doi.org/10.1108/EUM0000000000602
AU  - Furber Robert
PY  - 1990
Y1  - 1990/01/01
TI  - Establishing a Drinks Company in the Third World
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 4
EP  - 10
Y2  - 2024/04/27
ER  -