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The Internationalisation of the Advertising Industry

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 January 1990

2586

Abstract

The nature and structure of the advertising industry has been changing dramatically in the 1980s. The causes and nature of this turbulence are reviewed and the consequences for the coming decade are analysed.

Keywords

Citation

Turnbull, P.W. and Doherty‐Wilson, L. (1990), "The Internationalisation of the Advertising Industry", European Journal of Marketing, Vol. 24 No. 1, pp. 7-15. https://doi.org/10.1108/EUM0000000000599

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited

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