The Internationalisation of the Advertising Industry
2586
Abstract
The nature and structure of the advertising industry has been changing dramatically in the 1980s. The causes and nature of this turbulence are reviewed and the consequences for the coming decade are analysed.
Keywords
Citation
Turnbull, P.W. and Doherty‐Wilson, L. (1990), "The Internationalisation of the Advertising Industry", European Journal of Marketing, Vol. 24 No. 1, pp. 7-15. https://doi.org/10.1108/EUM0000000000599
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited