TY  - JOUR
AB  - The world liquor market is considered from the viewpoint of the
four major groups within the industry, with particular reference to the
United Distillers Group (UDG). The three issues of global consumption
trends, global competitive structure and the UDG strategic response are
analysed. A key factor affecting the industry is that the number of
competitors continues to decline as companies merge and as brands are
increasingly produced for mass markets.
VL  - 23
IS  - 9
SN  - 0309-0566
DO  - 10.1108/EUM0000000000590
UR  - https://doi.org/10.1108/EUM0000000000590
AU  - Espey James
PY  - 1989
Y1  - 1989/01/01
TI  - ″The Big Four″: An Examination of the International Drinks
Industry
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 47
EP  - 64
Y2  - 2024/04/20
ER  -