TY - JOUR AB - This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000005006. When citing the article, please cite: J.R.C. Wensley, (1977), “Effective Decision Aids in Marketing”, European Journal of Marketing, Vol. 11 Iss: 1, pp. 62 - 71. VL - 23 IS - 8 SN - 0309-0566 DO - 10.1108/EUM0000000000584 UR - https://doi.org/10.1108/EUM0000000000584 PY - 1989 Y1 - 1989/01/01 TI - Erratum T2 - European Journal of Marketing PB - MCB UP Ltd SP - 70 EP - 79 Y2 - 2024/04/19 ER -