TY  - JOUR
AB  - The new product idea decay curve can be extended as an effective
decision model for new product selection and identification of customer
benefits. This model can be extended beyond its traditional descriptive
role product selection parameters applicable to each phase of idea
decay. It is argued that the extended model should be applicable to
specific product lines as well as a company′s overall product offering.
An extension of previous models is proposed to facilitate a quantitative
representation of the shape and causative factors associated with
individual and composite idea decay curves.
VL  - 23
IS  - 7
SN  - 0309-0566
DO  - 10.1108/EUM0000000000579
UR  - https://doi.org/10.1108/EUM0000000000579
AU  - Maile Carlton A.
AU  - Bialik Donna M.
PY  - 1989
Y1  - 1989/01/01
TI  - An Extended Model for New Product Selection
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 53
EP  - 59
Y2  - 2024/05/11
ER  -