TY  - JOUR
AB  - Some light is shed on the behavioural aspects of the working
relationship between developing country‐based exporters and developed
country‐based importers in manufactured consumer markets. The interest
is focused on the issues of exercised power, conflict and co‐operation
which comprise the atmosphere of a business relationship and the
resulting satisfaction/dis‐satisfaction derived from it. Thirty‐four
Cypriot exporters and 21 British importers provided the research sample.
The exporter‐importer relationship was shown to be characterised by low
levels of conflict, high levels of co‐operation and the exercise of
asymmetrical power, directed by the importers to the exporters.
VL  - 23
IS  - 7
SN  - 0309-0566
DO  - 10.1108/EUM0000000000576
UR  - https://doi.org/10.1108/EUM0000000000576
AU  - Leonidou Leonidas C.
PY  - 1989
Y1  - 1989/01/01
TI  - Behavioural Aspects of the Exporter‐Importer Relationship:
The Case of Cypriot Exporters and British Importers
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 17
EP  - 33
Y2  - 2024/04/26
ER  -