Examines the paradox facing companies in general of how to take cost out of a logistics network, while simultaneously maintaining or improving agreed levels of service, and seeks an answer in the fields of behavioural science, culture, organizational design and operations research. Taking one UK company as an example, looks at aspects of quality service, product behaviour vis‐á‐vis logistics, optimization modelling, the various phases of the model and the expected benefits of the whole project. Concludes that organizations following this methodology have acquired the means to ascertain strategic and tactical shifts in direction without being compelled to make on‐the‐ground changes.
Gattorna, J.L. (1992), "Logistics Networks: Achieving Quantum Improvements in Cost/Service Equations", International Journal of Physical Distribution & Logistics Management, Vol. 22 No. 6, pp. 31-35. https://doi.org/10.1108/EUM0000000000421
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