Describes the major strategies used in setting prices in international markets. Emphasizes the issue of developing pricing strategies early in the development phase of new product development and discusses bundling strategies with the emphasis on adding value to mature products/services through bundling. Discusses long‐term issues in international pricing including the development of pricing parity, the concentration of buying power in international buying groups, and the increase in retaliatory measures by nations against predatory pricing by competitiors.
Lancioni, R. and Gattorna, J.L. (1992), "Strategic Value Pricing: Its Role in International Business", International Journal of Physical Distribution & Logistics Management, Vol. 22 No. 6, pp. 24-27. https://doi.org/10.1108/EUM0000000000419
MCB UP Ltd
Copyright © 1992, MCB UP Limited