Logistics managers can no longer treat their areas of responsibility as discrete functions. They need to perform an integrating role within their own area and within the overall corporate umbrella. They need to ensure that the responses to market demands are appropriate. Uses the three levels of flow – base, wave and surge – as the basis for developing appropriate responses and management leadership styles. Breaks down the desired culture into nine factors and describes how they should relate to each flow pattern.
Gattorna, J.L. (1992), "Creating an Effective Logistics Systems Solution: The Role of People", International Journal of Physical Distribution & Logistics Management, Vol. 22 No. 3, pp. 11-14. https://doi.org/10.1108/EUM0000000000409
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