TY  - JOUR
AB  - Motivating workers is an important element in developing a quality
culture in a business firm. This can only be achieved through a
macro‐quality mission statement developed by upper, middle, and lower
management and communicated throughout the organization. Discusses the
“how to” of developing a quality service mission statement
and presents the strategy for using it to improve a firm′s market
position. Provides examples of a successful mission statement and
analyses their formats.
VL  - 22
IS  - 3
SN  - 0960-0035
DO  - 10.1108/EUM0000000000408
UR  - https://doi.org/10.1108/EUM0000000000408
AU  - Lancioni Richard
PY  - 1992
Y1  - 1992/01/01
TI  - The Quality Service Mission Statement: Developing a Superior International Customer Service Programme
T2  - International Journal of Physical Distribution & Logistics Management
PB  - MCB UP Ltd
SP  - 7
EP  - 10
Y2  - 2024/04/25
ER  -