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Restructuring Management towards Better Customer Service: A Case Study

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Article publication date: 1 February 1992

Abstract

Presents an analysis of customer service in an old‐established food manufacturing company against the background of accelerating changes in food retailing. Discusses in detail distribution as an increasingly important function and recommends restructuring of management to give closer integration between functions and closer attention to distribution.

Keywords

Citation

Wickenden, J. (1992), "Restructuring Management towards Better Customer Service: A Case Study", International Journal of Physical Distribution & Logistics Management, Vol. 22 No. 2, pp. 16-21. https://doi.org/10.1108/EUM0000000000405

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited