TY  - JOUR
AB  - Past efforts to model freight transport‐choice decision making as a
behavioural process have resulted in the development of models which may
not reflect the actual steps, activities, decision rules, and
interactions in the typical freight transport‐choice decision process in
the detail needed for various applications. Script‐theoretic research,
which is based on the modelling of sequential activities, is proposed as
an alternative approach for the study of this process. The methodology
for empirical investigations and practical applications of
script‐theoretic research is discussed.
VL  - 21
IS  - 5
SN  - 0960-0035
DO  - 10.1108/EUM0000000000384
UR  - https://doi.org/10.1108/EUM0000000000384
AU  - Mohan Pisharodi R.
PY  - 1991
Y1  - 1991/01/01
TI  - The Transport‐choice Decision Process: The Potential, Methodology and Applications of Script‐theoretic Modelling
T2  - International Journal of Physical Distribution & Logistics Management
PB  - MCB UP Ltd
SP  - 13
EP  - 22
Y2  - 2024/04/23
ER  -