This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb014355. When citing the article, please cite: Gordon Wills, (1975), “Packaging as a Source of Profit”, International Journal of Physical Distribution, Vol. 5 Iss: 6, pp. 305 - 334.
(1990), "Erratum", International Journal of Physical Distribution & Logistics Management, Vol. 20 No. 8, pp. 5-20. https://doi.org/10.1108/EUM0000000000371
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