TY  - JOUR
AB  - All company employees in the transport and
distribution industry should be marketing‐oriented.
The importance of PR and marketing
practices and strategies for the industry are
analysed and the concept of competitive
benchmarking is introduced with a step‐by‐step
exercise.
VL  - 20
IS  - 5
SN  - 0960-0035
DO  - 10.1108/EUM0000000000362
UR  - https://doi.org/10.1108/EUM0000000000362
AU  - Young Neil
PY  - 1990
Y1  - 1990/01/01
TI  - Corporate Marketing Strategies – Designed for Shareholders or Customers?
T2  - International Journal of Physical Distribution & Logistics Management
PB  - MCB UP Ltd
SP  - 4
EP  - 8
Y2  - 2024/04/19
ER  -