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McDonald′s: A Winner through Logistics

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Article publication date: 1 March 1990

3417

Abstract

McDonald′s, the fast‐food restaurant chain, is a worldwide organisation. The logistics function of McDonald′s Family Restaurants in Australia is detailed, being an adaptation of the tested systems of the US McDonald′s operation to suit the geography and population patterns of Australia.

Keywords

Citation

Ritchie, P. (1990), "McDonald′s: A Winner through Logistics", International Journal of Physical Distribution & Logistics Management, Vol. 20 No. 3, pp. 21-24. https://doi.org/10.1108/EUM0000000000356

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited

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