McDonald′s, the fast‐food restaurant chain, is a worldwide organisation. The logistics function of McDonald′s Family Restaurants in Australia is detailed, being an adaptation of the tested systems of the US McDonald′s operation to suit the geography and population patterns of Australia.
Ritchie, P. (1990), "McDonald′s: A Winner through Logistics", International Journal of Physical Distribution & Logistics Management, Vol. 20 No. 3, pp. 21-24. https://doi.org/10.1108/EUM0000000000356
MCB UP Ltd
Copyright © 1990, MCB UP Limited