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Marketing, Logistics and Inventory

International Journal of Physical Distribution & Materials Management

ISSN: 0269-8218

Article publication date: 1 May 1989

2897

Abstract

Marketing and logistics management are strongly interrelated, since many of the factors that marketing may wish to use to achieve competitive advantage are logistical areas of responsibility. There are, however, some areas of logistical management concern, such as inventory cash flows, which are not currently addressed by marketing managers. Figures are provided to identify aspects of inventory management that marketing managers can use to improve their market planning.

Keywords

Citation

Scott, D. (1989), "Marketing, Logistics and Inventory", International Journal of Physical Distribution & Materials Management, Vol. 19 No. 5, pp. 26-30. https://doi.org/10.1108/EUM0000000000321

Publisher

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MCB UP Ltd

Copyright © 1989, MCB UP Limited

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