Marketing Express Coach Services in a Deregulated Environment

Abstract

The regulatory environment dismantled by the 1980 Transport Act (which deregulated scheduled express coach services) is outlined. This is followed by a description of the characteristics of the long distance travel market and implications for providing and marketing scheduled services, comparing the strategies of successful and unsuccessful independent operators in the field.

Citation

Robbins, D. (1989), "Marketing Express Coach Services in a Deregulated Environment", International Journal of Physical Distribution & Materials Management, Vol. 19 No. 3, pp. 10-18. https://doi.org/10.1108/EUM0000000000308