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Project‐based Management Development: “The Volvo Story”

Journal of European Industrial Training

ISSN: 0309-0590

Article publication date: 1 January 1992


Explores how a modular project‐based approach to management development was initiated and developed within Volvo Concessionaires (part of Lex Service plc) in partnership with Sundridge Park Management Centre. Stresses the importance of top‐level commitment, particularly in directors taking on roles of group project sponsors. Draws out ingredients of success of the Volvo‐Sundridge Park partnership together with the benefits realized (including bottom‐line benefits) and key learning points. An additional benefit to individual managers is the formal accreditation of the programme towards a management qualification.



Branch, J. and Smith, B. (1992), "Project‐based Management Development: “The Volvo Story”", Journal of European Industrial Training, Vol. 16 No. 1.




Copyright © 1992, MCB UP Limited