Project‐based Management Development: “The Volvo Story”
Abstract
Explores how a modular project‐based approach to management development was initiated and developed within Volvo Concessionaires (part of Lex Service plc) in partnership with Sundridge Park Management Centre. Stresses the importance of top‐level commitment, particularly in directors taking on roles of group project sponsors. Draws out ingredients of success of the Volvo‐Sundridge Park partnership together with the benefits realized (including bottom‐line benefits) and key learning points. An additional benefit to individual managers is the formal accreditation of the programme towards a management qualification.
Keywords
Citation
Branch, J. and Smith, B. (1992), "Project‐based Management Development: “The Volvo Story”", Journal of European Industrial Training, Vol. 16 No. 1. https://doi.org/10.1108/EUM0000000000230
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited