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International Business and Raging Tigers: Operationalizing the Global Paradigm

Management Decision

ISSN: 0025-1747

Article publication date: 1 February 1992

Abstract

Refines and operationalizes the globalization of markets theory. Although cultural evolution tends to be homogenizing many of the world′s tastes and wants, such trends are far from universal. Realizing that the globalization of markets theory, as it now stands, is over‐simplified, enhances this by embracing the theories of anthropologists, who emphasize the impact of technology upon cultural evolution and change.

Keywords

Citation

Walle, A.H. (1992), "International Business and Raging Tigers: Operationalizing the Global Paradigm", Management Decision, Vol. 30 No. 2. https://doi.org/10.1108/EUM0000000000092

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited