TY  - JOUR
AB  - It should be recognised that any strategy or management style is
appropriate only in a particular set of circumstances, therefore the
search for universally applicable strategies and management styles
should be abandoned. Strategic fit, however, enables an organisation to
operate in its particular competitive situation at peak effectiveness.
This is achieved by “alignment”, which is optimised when the
appropriate combination of four “logics” ‐production,
administration, development and integration – is replicated in
four elements, namely competitive situation, business strategy,
organisation culture and leadership style. Each of these four elements
is subdivided into four distinct types, whose characteristics are set
out in detail in table form. The ways in which they can be appropriately
aligned are explained. It is concluded that organisations both create
and respond to their competitive situations and that the two should not
be viewed as separate, interdependent entities but as just different
influences in the same global environment.
VL  - 29
IS  - 1
SN  - 0025-1747
DO  - 10.1108/EUM0000000000066
UR  - https://doi.org/10.1108/EUM0000000000066
AU  - Chorn Norman H.
PY  - 1991
Y1  - 1991/01/01
TI  - The “Alignment” Theory: Creating Strategic Fit
T2  - Management Decision
PB  - MCB UP Ltd
Y2  - 2024/05/09
ER  -