Consumer Boycotts

Abstract

Consumer boycotts are a powerful way to get businesses to change their policies, if rather difficult to harness. The author looks in detail at the position of Barclays Bank in South Africa, and at Nestlé′s marketing of baby milk to the Third World. The author concludes that management should be aware of their social responsibilities not least because of the economic and corporate image damage which can be inflicted by a concerted consumer campaign.

Citation

Smith, N.C. (1989), "Consumer Boycotts", Management Decision, Vol. 27 No. 6. https://doi.org/10.1108/EUM0000000000050