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Innovation: People and Implementation

Management Decision

ISSN: 0025-1747

Article publication date: 1 March 1989


This is the second of two linked articles on strategy for innovation and its implementation. The purpose of the first article was to examine the strategic process of planning innovation within the enterprise. The objective of this second article is to examine some of the ways by which innovation is implemented. The success of enterprise innovation strategy will be indicated by the distinctive competences built up over time, and by the competitive advantage it has gained. Success depends upon the means by which innovation is implemented. Corporate strategies are implemented by people and organisation. This article therefore considers the role played by customers, employees, intrapreneurs and entrepreneurs, cultures, leaders and organisational arrangements in achieving innovation objectives.



Morden, T. (1989), "Innovation: People and Implementation", Management Decision, Vol. 27 No. 3.




Copyright © 1989, MCB UP Limited