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Entrepreneurship as a preferred career option: Modelling tourism students’ entrepreneurial intention

Noor Hazlina Ahmad (Universiti Sains Malaysia, Minden, Malaysia)
T. Ramayah (Universiti Sains Malaysia, Minden, Malaysia)
Imran Mahmud (Graduate School of Business, Universiti Sains Malaysia, Minden, Malaysia) (Department of Software Engineering, Daffodil International University, Dhaka, Bangladesh)
Mohammad Musa (International University of Business Agriculture and Technology, Dhaka, Bangladesh)
Johura Jabin Anika (International University of Business Agriculture and Technology, Dhaka, Bangladesh)

Education + Training

ISSN: 0040-0912

Article publication date: 24 October 2019

Issue publication date: 1 November 2019

Abstract

Purpose

Building upon the theory of planned behaviour and the entrepreneurial event model, the purpose of this paper is to test the effects of the following covariates in predicting entrepreneurial intention among tourism students in Bangladesh, namely, attitude, subjective norm, perceived behavioural control (PBC), perceived desirability and perceived feasibility.

Design/methodology/approach

A total of 137 private university students participated in the study by means of questionnaire. The hypotheses were tested using partial least squares (PLS) analysis.

Findings

Findings indicate that attitude and subjective norm significantly influence perceived desirability. It was also found that subjective norm and PBC positively influence perceived feasibility. Interestingly also, both perceived desirability and perceived feasibility predict entrepreneurial intention.

Originality/value

The study proves the robustness of the integration of the two intent models in explaining entrepreneurial intention in a developing country. The new PLS predict algorithm has been used to generate and evaluate predictions from the path model estimations.

Keywords

Citation

Ahmad, N.H., Ramayah, T., Mahmud, I., Musa, M. and Anika, J.J. (2019), "Entrepreneurship as a preferred career option: Modelling tourism students’ entrepreneurial intention", Education + Training, Vol. 61 No. 9, pp. 1151-1169. https://doi.org/10.1108/ET-12-2018-0269

Publisher

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Emerald Publishing Limited

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