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The future prospects of Islamic banking in Tunisia: an empirical survey

Abdelghani Echchabi (College of Business, Effat University, Jeddah, Saudi Arabia)
Dhekra Azouzi (El-Manar University, Tunis, Tunisia)
Hassanuddeen Abd. Aziz (College of Business, Effat University, Jeddah, Saudi Arabia)

EuroMed Journal of Business

ISSN: 1450-2194

Article publication date: 3 May 2016

510

Abstract

Purpose

The purpose of this paper is to examine the readiness of the Tunisian customers to adopt Islamic banking services, and the factors that might influence their decision.

Design/methodology/approach

A total of 100 questionnaires were randomly distributed to Tunisian banking customers. structural equation modelling and one sample t-test were subsequently applied.

Findings

The results revealed that the attitude dimensions have a significant impact on the Tunisian customers’ intention to adopt Islamic banking services. On the other hand, the results have also shown that the Tunisian customers are willing to shift to Islamic banking services.

Originality/value

These findings have significant contributions that are discussed thereinafter.

Keywords

Citation

Echchabi, A., Azouzi, D. and Aziz, H.A. (2016), "The future prospects of Islamic banking in Tunisia: an empirical survey", EuroMed Journal of Business, Vol. 11 No. 1, pp. 119-131. https://doi.org/10.1108/EMJB-03-2015-0018

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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