Internet of things-assisted integrated framework for electronic market application

Abstract

Purpose

The widespread use of the internet and the rapid development of the internet of things in information technology have increased the need for network-enabled marketing. It is important to service a broad class involving logistics, buyer, seller and end-users. During various phases of the sales, purchases and marketing process, IoT will influence decision-making. Electronic commerce is a new form of trade under the development of modern information technology.

Design/methodology/approach

In this paper, the integrated neutrosophic framework based on the internet of things (INF-IoT) has been proposed to support marketers and companies to make a powerful marketing strategy using identified data from IoT devices.

Findings

The experimental results show that the proposed method has high performance and very efficient.

Originality/value

This approach may reduce business activity to its core components, which include, in the simplest case, a value proposal, distribution channels and customers, and explain how a network of multi-actors generates a product and services, distributes and uses the value in production. Furthermore, an efficient interface is provided by the logistic module to maintain an order list.

Citation

You, T. and S., B. (2022), "Internet of things-assisted integrated framework for electronic market application", The Electronic Library, Vol. 40 No. 1/2, pp. 1-17. https://doi.org/10.1108/EL-07-2020-0197