TY  - JOUR
AB  - 
VL  - 31
IS  - 3
SN  - 0264-0473
DO  - 10.1108/EL-04-2013-0080
UR  - https://doi.org/10.1108/EL-04-2013-0080
AU  - Mason David
PY  - 2013
Y1  - 2013/01/01
TI  - The Mobile Marketing Handbook: A Step‐by‐step Guide to Creating Dynamic Mobile Marketing Campaigns 2nd ed.
T2  - The Electronic Library
PB  - Emerald Group Publishing Limited
SP  - 404
EP  - 405
Y2  - 2024/04/25
ER  -