The Mobile Marketing Handbook: A Step‐by‐step Guide to Creating Dynamic Mobile Marketing Campaigns 2nd ed.

David Mason (Victoria University of Wellington, New Zealand)

The Electronic Library

ISSN: 0264-0473

Publication date: 30 May 2013

Abstract

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Citation

Mason, D. (2013), "The Mobile Marketing Handbook: A Step‐by‐step Guide to Creating Dynamic Mobile Marketing Campaigns 2nd ed.", The Electronic Library, Vol. 31 No. 3, pp. 404-405. https://doi.org/10.1108/EL-04-2013-0080

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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