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What influences teachers to continue using cloud services? The role of facilitating conditions and social influence

Chia-Sui Wang (Department of Information Management, Chia Nan University of Pharmacy and Science, Tainan City, Taiwan)
Yu-Lin Jeng (Department of Information Management, Southern Taiwan University of Science and Technology, Tainan City, Taiwan)
Yong-Ming Huang (Department of Applied Informatics and Multimedia, Chia Nan University of Pharmacy and Science, Tainan City, Taiwan)

The Electronic Library

ISSN: 0264-0473

Article publication date: 5 June 2017

Abstract

Purpose

The purpose of this study is to explore the determinants of teachers’ continuance intention concerning cloud services.

Design/methodology/approach

This study uses a cloud service, namely, Google Sites, to support teacher collaboration and further develop a research model to explore the determinants of their continued usage intention.

Findings

The findings reveal that continued intention to use the cloud services is primarily determined by their attitude towards using it; attitude towards using is affected by perceived ease of use and perceived usefulness; and perceived ease of use is influenced by facilitating conditions, while perceived usefulness is influenced by social influence.

Practical implications

This study determines that teachers intend to continue using cloud services once training in using such services has been provided and if they hear favourable opinions from others.

Originality/value

The paper enables us to better understand factors affecting teachers' continuance intention toward cloud services.

Keywords

Acknowledgements

The authors would like to thank the Ministry of Science and Technology of the Republic of China, Taiwan, for financially supporting this research under Contract No. MOST 103-2511-S-041-002-MY3.

Citation

Wang, C.-S., Jeng, Y.-L. and Huang, Y.-M. (2017), "What influences teachers to continue using cloud services? The role of facilitating conditions and social influence", The Electronic Library, Vol. 35 No. 3, pp. 520-533. https://doi.org/10.1108/EL-02-2016-0046

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited