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Hybrid publishing design methods for technical books

Ana Catarina Silva (CEIS20, Coimbra, Portugal, and Instituto Politécnico do Cávado e do Ave, Barcelos, Portugal)
Maria Manuel Borges (Faculty of Letters, University of Coimbra, Coimbra, Portugal)

The Electronic Library

ISSN: 0264-0473

Publication date: 7 November 2016

Abstract

Purpose

The purpose of this paper is to provide a characterization of the editorial design methods of technical books in a hybrid publishing context.

Design/methodology/approach

The paper starts by characterizing editorial design as a discipline itself within graphic design, which is then further identified as in urgent need to adapt strategies to technologies, communication processes and existing information flows. Along with the literature review, the paper includes an analysis of one particular case study, O’Reilly Media.

Findings

The paper provides arguments to conclude that the classical approach to the designer’s workflow should be reviewed and the way of framing the editorial problem should also be different: it should focus on the content.

Originality/value

The paper includes implications for the improvement of digital workflows and design processes in the STM hybrid publishing field.

Keywords

Citation

Silva, A. and Borges, M. (2016), "Hybrid publishing design methods for technical books", The Electronic Library, Vol. 34 No. 6, pp. 915-926. https://doi.org/10.1108/EL-02-2016-0035

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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