TY  - JOUR
AB  - Purpose The purpose of this study was to examine how the identity of undergraduates who use social networking sites in selected Nigerian universities influences the prediction of their sexual behaviour.Design/methodology/approach A questionnaire survey was used to collect data from 388 students from three public universities in Nigeria.Findings Sex and age exerted sufficient influence on the youth’s sexual behaviour, but the identity variables seemed only to increase the tendency of younger males to form intimate relationship with partners. Specifically, young males who maintain high level of social relationships have a high tendency of developing intimate relationship with partners.Research limitations/implications This study that deployed identity variables provides wide-ranging information on how identity moderates sexual behaviour in the presence of traditional predictors of demographic characteristics and social networking.Practical implications This study demonstrates that identity has a very strong influence of the predictive power of sex and age on sexual behaviour.Originality/value This study is the first that examined sexual behaviour, identity and social networking together.
VL  - 35
IS  - 3
SN  - 0264-0473
DO  - 10.1108/EL-01-2015-0014
UR  - https://doi.org/10.1108/EL-01-2015-0014
AU  - Nwagwu Williams Ezinwa
PY  - 2017
Y1  - 2017/01/01
TI  - Social networking, identity and sexual behaviour of undergraduate students in Nigerian universities
T2  - The Electronic Library
PB  - Emerald Publishing Limited
SP  - 534
EP  - 558
Y2  - 2024/04/25
ER  -