Exploring the value and innovative pricing strategy of digital archives

Wang Ping (School of Management, Jilin University, Jilin, China)
Hu In-Lin (Center of General Education, Yu Da University of Business, Miaoli, Taiwan, and School of Management, Jilin University, Jilin, Taiwan)
Chang Chen-Chi (Institute of Information and Society, National United University, Miaoli, Taiwan)

The Electronic Library

ISSN: 0264-0473

Publication date: 28 January 2014

Abstract

Purpose

The research issues of digital preservation have apparently moved from how to set up the digital archives to on-going business models. The aim of this paper is to investigate the key factors for digital archives' success. This paper provides a business model for the sustainability of digital archives.

Design/methodology/approach

Both pricing strategies and business models related to digital archives are very important. From the point of archive preservation, how to preserve digital archives permanently and make them accessible are the most important research issues. This paper, based on a review of the academic literature, adopts the innovative pricing approach to develop the business models and pricing strategy.

Findings

The research defines the different needs at start-up versus the on-going operations for digital preservation. Considering digital archives as information goods, this study adopts the TRIZ method to establish a pricing strategy for digital preservation. It discusses the pricing strategy for digital preservation using an innovative method of creative problem-solving theory from the perspectives of the archives institutes, materials providers and consumers.

Originality/value

This study recommends the pricing strategies for the digital preservation programs and the government's price policy based on the TRIZ analysis method.

Keywords

Citation

Wang, P., Hu, I. and Chang, C. (2014), "Exploring the value and innovative pricing strategy of digital archives", The Electronic Library, Vol. 32 No. 1, pp. 96-105. https://doi.org/10.1108/EL-01-2012-0004

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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