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Influences of career establishment strategies on generation Y’s self-directedness career: Can gender make a difference?

Siew Chin Wong (Faculty of Business, Economics and Accounting, HELP University, Kuala Lumpur, Malaysia)
Roziah Mohd Rasdi (Department of Professional Development and Continuing Education, Faculty of Educational Studies, Universiti Putra Malaysia, Serdang, Malaysia)

European Journal of Training and Development

ISSN: 2046-9012

Article publication date: 12 June 2019

Issue publication date: 20 June 2019




The purpose of this paper is to examine the influence of generation Y’s career establishment strategies on self-directedness career and to determine the moderation effect of gender on the relationship.


Data were collected from 188 full-time employees from different functional areas and departments of selected MNCs in Malaysian Electrical and Electronic Industry. Partial least squares structural equation modeling was used to examine the influences of establishment strategies and the moderating role of gender on self-directedness career.


Findings show that there are significant positive relationship between career strategies and self-directedness career at career establishment stages of generation Y. There is a significant difference between males and females in career establishment strategy (i.e. creating career opportunities) and self-directedness career.

Research limitations/implications

This paper explains self-directedness career based on the review of related career literatures whereby some may not specifically referring to Generation Y.

Practical implications

Such insights are useful for HRD practitioners dto develop relevant HRD interventions to assist individuals and organizations in career development.


This paper offers new insight into the predictors of self-directedness career and the moderating role of gender on the relationships.



Wong, S.C. and Mohd Rasdi, R. (2019), "Influences of career establishment strategies on generation Y’s self-directedness career: Can gender make a difference?", European Journal of Training and Development, Vol. 43 No. 5/6, pp. 435-455.



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