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CSR, marketing capabilities and human resource development: the endogenous role of network capabilities

Tu Van Binh (University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam and CFVG, Ho Chi Minh City, Vietnam)
Linh Nguyen Khanh Duong (University of the West of England, Bristol, UK and University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam)
Ngo Giang Thy (University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam and Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam)
Huynh Dang Khoa (University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam)

European Journal of Training and Development

ISSN: 2046-9012

Article publication date: 13 May 2022

Issue publication date: 14 August 2023

426

Abstract

Purpose

This study aims to examine the relationship between human resource development (HRD) and the interaction between corporate social responsibility (CSR) and marketing capabilities in small and medium enterprises (SMEs) in the food industry.

Design/methodology/approach

This research uses the extended regression model on a sample of 2,649 food SMEs in Vietnam.

Findings

This research found that CSR and marketing strategies positively influence HRD; the interaction of CSR and marketing capabilities has a negative effect on HRD; the endogenous role of network capabilities on the effects of CSR and marketing capabilities on HRD.

Originality/value

This research helps food companies use their resources in allocating resources for CSR and conduct marketing reasonably and effectively. This study highlights that the impact of CSR and marketing on HRD is dominated by endogenous networking.

Keywords

Citation

Binh, T.V., Duong, L.N.K., Thy, N.G. and Khoa, H.D. (2023), "CSR, marketing capabilities and human resource development: the endogenous role of network capabilities", European Journal of Training and Development, Vol. 47 No. 7/8, pp. 695-710. https://doi.org/10.1108/EJTD-02-2022-0014

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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