TY  - JOUR
AB  - 
VL  - 53
IS  - 8
SN  - 0309-0566
DO  - 10.1108/EJM-08-2019-968
UR  - https://doi.org/10.1108/EJM-08-2019-968
AU  - Hyman Michael Richard
AU  - Kostyk Alena
PY  - 2019
Y1  - 2019/01/01
TI  - Guest editorial
T2  - European Journal of Marketing
PB  - Emerald Publishing Limited
SP  - 1485
EP  - 1503
Y2  - 2024/09/19
ER  -