This paper aims to review the validation of assumptions made in agent-based modeling of diffusion and the sufficiency (completeness) of the mechanisms assumed to operate.
One well-cited paper is examined.
Evidence is presented that casts doubt on the assumptions and mechanisms used. A range of mechanisms is suggested that should be evaluated for inclusion in diffusion modeling.
The need for validation of assumptions has been stressed elsewhere but there has been a lack of examples. This paper provides examples. The stress on the sufficiency of the mechanisms used is new.
East, R., Uncles, M., Romaniuk, J. and Lomax, W. (2016), "Improving agent-based models of diffusion", European Journal of Marketing, Vol. 50 No. 3/4, pp. 639-646. https://doi.org/10.1108/EJM-02-2015-0120Download as .RIS
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