TY - JOUR AB - VL - 33 IS - 3/4 SN - 0309-0566 DO - 10.1108/EJM-02-1999-0001 UR - https://doi.org/10.1108/EJM-02-1999-0001 AU - Meenaghan Tony AU - O’Sullivan Paul PY - 1999 Y1 - 1999/01/01 TI - Playpower – sports meets marketing T2 - European Journal of Marketing PB - Emerald Group Publishing Limited SP - 241 EP - 249 Y2 - 2024/03/28 ER -